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This web page states the following, "Has been providing outstanding locksmith service and security solutions to Milwaukee and the surrounding communities since 1903." We saw that the web site also stated " We are the only locally owned and operated locksmith catering to the needs of the area s commercial, residential, industrial institutional and government clients with prompt service at competitive rates." It also said " With on-demand service at competitive rates. Your security and hardware needs. We recommend, sell and install. Only the highest quality security hardware." The header had Urich as the highest ranking optimized keyword. It is followed by Access, Control, and Adams Rite which isn't as ranked as highly as Urich. The next words urichlock.com uses is Adamsrite. Adams-Rite was included and might not be seen by search engines.